Embedded Files
We are currently reworking our market offering, to better meet the needs of parents and learners alike...
Pricing Strategy
Pricing Strategy
In order to achieve one of Eduship core goals / missions, being the reconciliation of 'affordability' with 'world class education', it has adopted the following 2 prong, fair fee pricing strategy;
- Remove / reduce the 3 biggest cost drivers (within a traditional school context)
Big premises / expensive facilities
4 Eduship converted residences (Eduboats), a large indoor room, and a local field / park, constitute Eduship's premises
Teacher centred curriculum deployment / development
Online curriculum / resource deployment, with an in class facilitator, replaces the need for a teacher
Shareholders with primarily profit motive
Owner-managed franchisees focussed on sustainability and the ACE educational model
2. Create a cross-subsidizing, affordability fee index (with minimum fee of R1250 and a maximum of R3500)
2. Create a cross-subsidizing, affordability fee index (with minimum fee of R1250 and a maximum of R3500)
For learners living with their parents / guardians;
20% x monthly rental expense in the case of being a tenant (as verified by current lease contract) OR
20% x 1% x bank bonded / valued property in the case of being a homeowner (as verified by a bank valuation letter) OR
If neither a rental contract or bond agreement apply; 5% x combined monthly household income (as verified by affidavit + salary slips / 3 months bank statements)
For learners not living with their parents or legal guardians;
5% x combined monthly income of parents / guardians (as verified by affidavit + salary slips / 3 months bank statements)
Learners under institutional care (i.e. homes, orphanages, etc.)
R1000 (flat fee)
Costing Examples
Costing Examples
Included below are 4 working examples, using 4 hypothetical cases, of total Eduship cost per family. Please note: 1 month's school fees is required as a deposit upon learner admission.
Family 1
Family 1
2 learners living with their parents in rental accommodation. Rental fee = R8k pm.
Student fees = 20% x R8k = R1,6k x 2 learners = R3,2k + SchoolHouse Teachers Curriculum (R225 per family)
= R3,425 per month
Family 2
Family 2
3 learners living with their parents in bonded accommodation. Bank valuation of residence = R1,3m
Student fees = 20% x 1% x R1,3m = R2,600 x 3 learners = R7,800 + SchoolHouse Teachers Curriculum (R225 per family)
= R8,025 per month
Family 3
Family 3
2 learners not living with their parents or legal guardians. Combined monthly income of parents / legal guardians = R60k
Student fees = 5% x R60k = R3,000 x 2 learners = R6,000 + SchoolHouse Teachers Curriculum (R225 per family)
= R6,225 per month
Family 4
Family 4
15 learners living in orphan care
Student fees = 15 x R1000 per learner (flat fee) + SchoolHouse Teachers Curriculum (R225 per family x 3)
= R15,675 per month
Included with fees
Included with fees
All onsite school classes and activities
All in class stationary, materials, etc.
Mid-morning & afternoon health snack
Tablet / PC device (valued at R5k) (remains school property until paid off)
School uniforms (there are none!)
Pestalozzi Trust Membership (TBC)
Excluded with fees
Excluded with fees
Aftercare
Breakfast and lunch
SchoolHouse Teachers Curriculum = R225 per family / per month (paid quarterly = R675)
Offsite mentorship activities (i.e. camps, excursions, etc.) = Ad hoc basis and subsidized by Eduship
ACT (Higher education qualification) exams = R1500
Benefits (Unique selling proposition)
Benefits (Unique selling proposition)
- Affordable (Sliding scale fee structure)
- American curriculum (Quality & diversity)
- American diploma + ACT (Globally recognized)
- Tablet deployment (Self paced & scheduled)
- Mentorship (activity and values based)
- Sport inclusive (Facility neutral & multidisciplinary )
- Small (10 learners) facilitated classes (intimate)
- Small (30-40 learners) school (united across grades)
- Garageship (physical & virtual workshops)
- Globally recognized accreditation (NEASC + ACE)
- Locally owned & managed (Dadmast
- Ambassadorship (Missional mindset & skillset)
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